B2B SaaS account-based marketing guides
A guide explains how to set up one part of account-based marketing for a B2B SaaS company. Each one opens with the answer, gives the steps in order and takes platform rules from the platform's own documentation.
Key facts
- One published framework sets 10 to 50 accounts for one-to-one ABM, 50 to 200 for one-to-few and 200 to 500 for one-to-many. How many target accounts for ABM? →
- LinkedIn accepts up to 300,000 companies per CSV, suggests at least 1,000 and needs 300 matched members before a campaign can serve. LinkedIn company list targeting for ABM →
- HubSpot's ABM tools need Marketing Hub or Sales Hub Professional or Enterprise; the account overview needs a Sales Hub Professional or Enterprise seat. How to set up ABM in HubSpot →
All Guides articles
How many target accounts should a B2B SaaS ABM program have?
How many target accounts a B2B SaaS ABM program can serve: tier sizes from one published framework, the team-hours test, LinkedIn list rules and an example.
LinkedIn company list targeting for B2B SaaS ABM: setup and limits
How to set up LinkedIn company list targeting for B2B SaaS ABM: file format, match fields, size limits, the 300-member minimum, role layering and reporting.
How to set up ABM in HubSpot for a B2B SaaS company
Step-by-step HubSpot ABM setup for B2B SaaS: turn on the tools, mark target accounts, set ICP tiers and buying roles, link LinkedIn and build reports.
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